Gyms and fitness businesses find themselves in a very competitive industry. It’s not enough to just market your business to potential members - you need to do it better than all of your competitors. The secret: using the advanced marketing and … More
What is a guest pass? Guest passes are a new type of membership benefit that allows your members to bring friends or family to the gym without them needing to sign up to their own membership. How do I setup a guest pass? As guest passes are currently … More
Modern gyms are powered by technology. From workout-tracking equipment to 24/7 member access control, the clever use of tech can seriously enhance the member experience, while reducing staff workloads and offering owners greater control. Booking and … More
Memberships are the main source of income for most gyms. Significant, consistent and predictable, this revenue stream gives your fitness business much-needed financial stability. You can then offer classes, personal training, product sales and … More
The fitness industry is ultra-competitive. It can be difficult to stand out in such a saturated market, and attracting and retaining members can be a … More
Are gyms profitable? Some have to be, otherwise the fitness industry wouldn’t exist. But as a potential gym owner or investor, how likely is it that your business will turn a profit? It’s a tricky question to answer. But as a gym owner myself, … More
Just a few short decades ago, gym memberships were reserved for only the most committed exercise enthusiasts: the professional athletes, bodybuilders and fitness fanatics whose entire lives revolved around the gym. But as health and wellness … More
Consistent, strategic marketing can elevate your gym business to new heights. But where do you start? With this ultimate guide to marketing for gym … More
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